Another acquisition announcement from the team at Kestrel

Last year we welcomed extensions from acquisitions from Barn2, KoiLab, CheckoutWC, and a few more into our suite of products, each one enhancing areas like product organization, inventory management, and checkout. We’re kicking off 2025 with yet another acquisition: 99w’s set of 11  extensions have been added to the Kestrel suite. 

The 99w acquisition

• Rental Products: Enable WooCommerce-powered rental businesses with unique capabilities you won’t find elsewhere
• Shipping Countdown: Drive urgency and boost conversions with a countdown timer tied to shipping deadlines
• Order Tags: Keep your store organized with custom tags for orders—a game-changer for workflows
• Phone Orders and Payments: Simplify taking orders and processing payments over the phone
• Product Badges: Highlight product features or promotions with eye-catching badges
• Product Price Before and After Text: Customize pricing displays for better clarity and impact
• Product Likes: Let customers show their love with a “like” feature for products
• Price and Stock Import: Streamline inventory management with easy-to-use import tools
• Product FAQs: Address common customer questions directly on product pages
• Product Search Category Redirect: A free plugin for redirecting search terms to product categories when matched
• Product Attributes Shortcode: Another free plugin that displays a list of all terms from a specific product attribute

Rental Products, specifically, stands out as a relatively unique solution. Whether you’re renting bikes, tools, or costumes, this plugin offers unparalleled flexibility and ease of use for WooCommerce store owners looking to offer shippable rental products via their website. 

Rental Products for WooCommerce

• Create shipped or in person pick up/return based rentals
• Convert existing products to rental products
• Rentals dashboard with summary, calendar, inventory, tools and more

$189

Buy at Woo

Why should you care

If you’re already using a 99w extension, you can breathe easy. Nothing about your experience will change—the plugins will continue to be sold on WooCommerce.com, and the same high standards of support and updates will remain in place. With Kestrel’s larger team now behind them, you can expect even more enhancements and a bright future ahead.

It’s important to note that David Allsop, the founder of 99w, is joining Kestrel along with his suite of plugins. This ensures they will continue to grow under the guidance of someone who knows them inside and out. Now with the added resources and expertise of the Kestrel team.

If you’re a Kestrel customer, you should get excited about being able to consolidate more of your potential WooCommerce extension needs under one team. One of the most difficult challenges for any WooCommerce store owner is navigating issues that may arise across a complex store that relies on a bunch of different teams (that will frequently point fingers at each other) when problems arise. When you work with plugins from our suite, you won’t have to worry about it 😀

Flying high into the future

The acquisition of 99w’s WooCommerce extensions is more than just-another-acquisition; it’s a step toward ensuring Kestrel is a comprehensive suite of extensions that can serve nearly any need for your WooCommerce stores.

Whether you’re a store owner, developer, or part of the WooCommerce community, we aim to provide solutions that serve just about any need you may have. And if we don’t have it yet, let us know what we’re missing and we’ll work on it (or tell you who has it!)

Stay tuned for updates, reach out with your ideas, and join us in helping make WooCommerce the ultimate ecommerce platform. Cheers to what’s next!

Sell us your WooCommerce extensions

As always, if you’ve been considering selling your plugins, let’s chat. Kestrel is always on the lookout for high-quality tools that align with our goals to make WooCommerce the best ecommerce solution. As we’ve expanded our suite, it’s harder to find gaps that make sense, but if you think that’s you, let us know. Whether you’re looking to scale down your efforts or just want to see your work thrive in capable hands, we’d love to hear from you!