Connect WooCommerce to your Drip account and unlock powerful, automated marketing. Drip Integration for WooCommerce tracks every order, event, and customer detail in real time โ so you can send targeted, segmented emails that drive repeat purchases and higher lifetime value.
Turn store activity into smart automation
Your customers are constantly sending signals. Every purchase, registration, and review says something about what they value. This integration captures those signals automatically and sends them to Drip, where you can turn them into perfectly timed, personalized campaigns. Instead of guessing who to email or when, your data does the heavy lifting for you.
When a sale happens in your WooCommerce store, Drip records it immediately. A conversion goal can be triggered in your Drip account, marking the event as a success for your campaign tracking. At the same time, the subscriberโs profile is updated to include a full record of the sale, their name from checkout, and a new Customer tag that distinguishes buyers from browsers. Their lifetime value automatically increases to reflect total spending across every purchase, not just a single order. Every action builds a clearer picture of who your customers are and how they buy.
Track everything that matters
Drip Integration for WooCommerce gives you a complete view of your customersโ purchase behavior. Every transaction creates a detailed event log in Drip, helping you understand not just what was bought, but who bought it and how often. The integration also tracks individual products purchased by each customer, allowing you to build targeted campaigns for specific product owners or create cross-sell and upsell flows based on what they already own.
This means your follow-up emails can be laser-focused โ reminding a customer about accessories that fit their last purchase, or inviting them to reorder when supplies run low. You can even use this data to sell access to new Drip campaigns, turning engagement itself into a revenue stream.
Grow your audience at checkout
Every new customer is a potential subscriber โ and this integration makes it simple to capture them. Add an optional โSubscribe to Campaignโ checkbox on your checkout or registration forms to let shoppers opt into your emails with a single click. Choose which Drip campaign theyโll join and customize the text next to the checkbox to match your brand voice. Whether itโs a welcome sequence, post-purchase follow-up, or seasonal offer, new contacts flow directly into your marketing system without any manual setup.
Because opt-ins are tied to purchase data, your new subscribers arrive in Drip already segmented. You know what they bought, how much theyโve spent, and where they came from, all before the first email goes out.
Make data your competitive advantage
When WooCommerce and Drip work together, you can build more intelligent automations that react instantly to what your customers do. Send a thank-you message right after checkout, a re-engagement offer when someone hasnโt purchased in months, or a VIP reward for your top spenders. Each campaign feels timely because its powered by the live data flowing from your store.
Over time, these automations compound. Drip tracks how much value each subscriber generates, helping you identify your best customers and tailor your marketing accordingly. Every event, every click, every order, every tag โ becomes a trigger for more personalized communication and higher customer lifetime value.
Works seamlessly with your store
Drip Integration for WooCommerce installs easily and integrates directly with your existing workflow. Itโs translation-ready and built for flexibility with developer hooks and filters for advanced setups. Whether youโre managing a growing store or a complex campaign ecosystem, the data flow stays reliable.
